The basics done right.
USE A BUSINESS ACCOUNT
Not a personal profile. Business accounts provide insights, contact buttons and advertising access.
Most platforms offer them free.
WHAT TO COMPLETE
Your business name, consistently spelled as everywhere else A clear description of what you do and where Your location or service area
Contact details: phone, email, WhatsApp
A link to your website Opening hours, where the platform supports it
THE PROFILE PICTURE
Your logo, or a clear photograph if you are the business.
Recognisable at small size, which is how most people see it.
THE DESCRIPTION
What you do, for whom, where. Plainly.
Not a slogan. Someone finding you should know within seconds whether you are relevant.
THE LINK
Keep it current. A link to a page that no longer exists is a common and costly oversight.
Link to the specific page when promoting something, not always the homepage.
CONSISTENCY
The same name, description and details across every platform and your website.
Inconsistency confuses customers and search engines.
