Twelve weeks, an hour a week.
WEEKS ONE TO TWO
Audit: read every page, list what is wrong
Fix anything broken Update prices, hours and contact details
WEEKS THREE TO FOUR
Compress images and improve speed Check and fix mobile usability Test and fix every form
WEEKS FIVE TO SIX
Rewrite the homepage first screen Add a clear call to action to every page Add your phone number to the header
WEEKS SEVEN TO EIGHT
Rewrite your main service or product pages Add pricing information, or an explanation of how pricing works
WEEKS NINE TO TEN
Gather and add testimonials Add photographs of actual work, people or premises
WEEKS ELEVEN TO TWELVE
Write or improve an FAQ page Set up backups and a maintenance routine Measure the results against where you started
WHY THIS ORDER
Broken things first, then speed, then the pages that convert, then the evidence that supports them.
THE POINT
An hour a week, sustained for three months, transforms most small business websites. A weekend of enthusiasm does not.
