Why people leave immediately.
WHAT CAUSES IT
Slow loading, so they leave before seeing anything The page not matching what they expected from the search result No clear indication they are in the right place Pop-ups on arrival
Difficult reading: small text, poor contrast
Nothing obvious to do next
WHAT HELPS
Speed, above everything A first screen that confirms they are in the right place Titles and descriptions in search results that accurately describe the page Clear next steps Links to related content
ON POP-UPS
An email signup appearing immediately loses visitors. If you use one, delay it or trigger it on exit.
Measure both the signups gained and the visitors lost.
READING BOUNCE CORRECTLY
A high bounce rate is not always bad. Someone who found your opening hours and left got what they came for.
Judge by whether the page achieved its purpose, not by the number alone.
THE FIRST THING TO FIX
Speed. It affects everything else and it is measurable.
