The page most worth improving.
START WITH THE FIRST SCREEN
What you do, for whom, where. Plainly, without a slogan.
Test it: show someone for five seconds and ask what you do.
REMOVE WHAT IS NOT EARNING ITS PLACE
The slider The welcome message The stock photograph Anything that does not help a visitor decide
ADD WHAT IS MISSING
Your phone number, visible immediately A reason to choose you rather than a competitor
Proof: a testimonial, a number, a credential
A clear next step
STRUCTURE THAT WORKS
What you do What you offer, briefly, linking onward Why you Proof What to do next
KEEP IT SHORT
The homepage orients. The detail lives on the pages it links to.
CHECK IT ON A PHONE
Where most visitors see it, and where the first screen is much smaller.
MEASURE
Note enquiries before and after. Homepage changes have measurable effects.
REVISE IT AGAIN
The homepage is worth returning to. Most are written once and never improved.
