Working out what needs fixing.
READ IT AS A VISITOR
Every page, as though you had never seen it. Note anything confusing, wrong or missing.
THE BASICS TO CHECK
Does the homepage say what you do Are contact details visible on every page Is there a clear next step on each page Does it work properly on a phone How quickly does it load Is HTTPS working
THE CONTENT
Prices current Hours current Services listed still offered Staff named still employed Nothing referring to past years as though current
THE FUNCTION
Every form tested from an external address Links working Checkout completing, if you sell
THE DATA
Analytics: which pages do people visit, where do they leave
Search Console: what queries bring visitors, what errors exist
WHAT TO FIX FIRST
Anything broken Anything wrong Anything preventing contact Speed Then everything else
WRITE IT DOWN
A list, prioritised. Otherwise the audit produces nothing.
