Listings and enquiries.
WHAT VISITORS WANT
Listings they can filter by area, price and type Good photographs Accurate details An easy way to enquire about a specific property
PHOTOGRAPHS
The single most important element. Poor photographs cost you enquiries regardless of the property.
Natural light, wide shots showing rooms properly, and enough of them.
Resize and compress, or the site becomes unusably slow as listings accumulate.
LISTING DETAILS
Location, specifically. Use the area names people actually search. Price, or how to find it Size and rooms Key features Availability
FILTERING
By area and price at minimum. This is how people actually browse property.
Ensure the database is indexed, or filtering becomes slow as listings grow.
ENQUIRIES
Per listing, with the property reference included automatically. An enquiry that does not say which property is useless.
KEEPING IT CURRENT
Sold or let properties removed or marked. Nothing frustrates visitors more than enquiring about something unavailable.
