Selling products.
WHAT MATTERS MOST
Clear product photographs Descriptions that answer the questions preventing a purchase Visible pricing and delivery costs A checkout that works on a phone Trust signals
BEFORE THE CHECKOUT
Delivery cost and time, stated before the final step. Unexpected delivery charges are the most common reason carts are abandoned.
Returns policy, easy to find.
PRODUCT PAGES
Several photographs, showing the product properly A description written by you, not copied from a supplier Size, material, dimensions, what is included Stock status A clear add-to-cart action
CATEGORY PAGES
Frequently your best-ranking pages. Give each a written description rather than only a product grid.
TRUST
Contact details, a phone number, a returns policy, and reviews. For an unfamiliar shop these determine whether anyone buys.
PAYMENT
Offer what your customers actually use, including bank transfer and cash on delivery where appropriate.
THE TEST
Buy something from your own shop, on a phone, as a guest.
