What makes a site look finished.
WHAT SHOULD BE CONSISTENT
Fonts and sizes Colours Button styles Spacing between sections Heading styles Image treatment Navigation and footer Tone of writing
WHY IT MATTERS
Inconsistency reads as unfinished or unprofessional, even when a visitor cannot articulate what is wrong.
A site where three pages look slightly different suggests nobody is paying attention.
HOW IT HAPPENS
Pages added at different times by different people Content pasted from elsewhere, bringing its formatting A page builder used differently on different pages Images at inconsistent sizes and styles
PREVENTING IT
Decide the styles once and apply them Paste text as plain text, then format it Use the same image dimensions for the same purposes Check new pages against existing ones
CHECKING
Look at every page in sequence. Inconsistency is obvious when pages are viewed together and invisible when viewed individually.
THE SIMPLEST FIX
Fewer variations. One button style, two heading sizes, one image treatment.
