Pictures that help rather than decorate.
WHAT WORKS
Photographs of your actual work Photographs of your actual team and premises Product images that show the product clearly Images that explain something text cannot
WHAT DOES NOT
Stock photographs of generic business people Images chosen to fill space Decorative images that slow the page and say nothing
Stock photography is recognised instantly and reduces credibility. A real photograph taken on a phone is worth more.
PRACTICAL PHOTOGRAPHY
Natural light near a window A plain uncluttered background The subject filling the frame Consistent style across the site
SIZING
Resize before uploading. A photograph straight from a phone is far larger than any web page needs.
Around 1200 pixels on the longest side is plenty for most uses.
COMPRESSION
Compress every image. Uncompressed photographs are the most common cause of a slow site.
ALT TEXT
Describe the image. It serves people using screen readers and helps search.
