More important than people expect.
WHY IT MATTERS
For service businesses particularly, the about page is frequently the second most visited. People want to know who they would be dealing with.
WHAT TO INCLUDE
Who you are, with real names What you do and how long you have done it Why the business exists Relevant credentials and experience Photographs of actual people Where you are based
WHAT TO AVOID
Corporate language about vision and values that could describe any business Stock photographs of people who do not work there A history nobody asked for Writing about yourselves in the third person if you are two people
BE SPECIFIC
"We have installed solar systems in over two hundred homes across Lagos since 2018" beats "we are committed to excellence in renewable energy".
PHOTOGRAPHS
A real photograph of the actual person or team is worth more than any amount of text. It is the single strongest trust signal on a small business site.
CONTACT DETAILS
Repeat them here. People reach this page and then look for how to get in touch.
