Where decisions are made.
WHAT A SERVICE PAGE NEEDS
What the service is, plainly Who it is for What it involves, step by step if useful What it costs, or how pricing works What happens when someone contacts you
Proof: examples, testimonials, credentials
A clear next step
ON PRICING
Publishing prices, or ranges, is uncomfortable and effective. Visitors who cannot find pricing frequently leave rather than ask.
If you cannot publish prices, explain how pricing works and what affects it.
ONE SERVICE PER PAGE
A page about one thing can make a complete case and can be found by people searching for that thing.
A page listing everything does neither.
FOR PRODUCTS
What it is, what it does, who it suits, what is included, dimensions and specifications, and anything that prevents a return.
ANSWER THE OBJECTIONS
Every reason someone might not buy, addressed on the page. Cost, suitability, what if it goes wrong, how long it takes.
THE TEST
Could someone decide to contact you from this page alone?
