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Building a Fashion Brand Beyond making garments.WHAT A BRAND ADDSRecognition The ability to charge more Customers who seek... Costing a Garment What it actually costs to make.WHAT TO INCLUDEFabric, at the quantity actually used including... Fashion, Tailoring and Garment Business: Everything That Matters, Briefly The whole category in one page.TIME YOUR OPERATIONS AND MEASURE ACTUAL FABRIC USED, BECAUSE... Growing a Garment Business More capacity, more product.WHAT CONSTRAINS GROWTHSkilled tailors Machine capacity Working... Handling Deposits and Uncollected Garments Money and abandoned work.WHY DEPOSITS ARE ESSENTIAL HEREA bespoke garment fits one person and has... Handling Garment Business Cash Flow Money through production.WHAT THE PATTERN ISFabric and labour paid before completion.WHAT BESPOKE... Managing Alterations and Repairs Work on existing garments.WHY IT IS WORTH DOINGSteady demand, fast turnaround, and it brings... Managing Equipment and Machines The tools of production.WHAT IS TYPICALLY NEEDEDStraight stitch machines Overlock... Managing Fabric Stock and Waste Controlling material.WHY IT MATTERSFabric is the largest material cost and it is easily... Managing Production Deadlines Delivering on time.WHY IT MATTERS MORE HERE THAN ALMOST ANYWHEREClothing is made for occasions,... Managing Quality in Garment Production Making it consistently.WHAT CUSTOMERS JUDGEFitFinishing: seams, hems, edgesStraightness and... Managing Tailors and Production Staff The people who make the garments.WHAT ROLES TYPICALLY EXISTPattern cutter Cutter Machinists, by... Pricing Garments and Services What to charge.WHAT TO BASE IT ONCost, plus margin What the market pays The value to the... Producing for Ready-to-Wear Making before selling.WHAT CHANGESYou commit materials and labour before any sale.WHAT THAT... Selling Garments Online and In Person Reaching customers.WHAT DRIVES CUSTOM FOR BESPOKEWord of mouth Visible work on real people... Sourcing Fabric and Materials Buying what you make from.WHERE FABRIC COMES FROMLocal fabric markets Importers and wholesalers... Supplying Uniforms and Corporate Orders Volume with the order in hand.WHY IT SUITS SMALL PRODUCERSThe quantity is known before... Taking Measurements and Managing Fit The commonest source of dissatisfaction.WHY FIT DOMINATESA garment that does not fit is worthless... Understanding the Garment Business What kind of operation you are running.WHAT FORMS EXISTBespoke tailoring: made to individual... Working With Contract Manufacturers Having others produce for you.WHAT TO ESTABLISH BEFORE ENGAGINGTheir capacity What they normally...

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