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Asking Better Questions The core skill.WHAT AN OPEN QUESTION ISOne that cannot be answered yes or no.WHY THEY MATTERThey... Asking for Referrals and Testimonials Turning satisfaction into growth.WHEN TO ASKAt a moment of demonstrated success.WHAT THOSE... Asking for the Order Closing.WHY IT IS AVOIDEDFear of hearing no.WHAT AVOIDING IT COSTSDeals that drift and die.WHAT... Building Credibility Without a Track Record Selling when you are new.WHAT BUYERS WORRY ABOUTThat you will not be here That you have not done... Building Long-Term Customer Relationships Beyond the transaction.WHY IT MATTERSExisting customers produce renewals, expansion and referrals... Building Trust With a New Buyer Overcoming the main obstacle.WHAT STOPS MOST PURCHASESRisk, not price.WHAT RISK MEANS TO THEMThat... Building a Personal Reputation That Sells The long-term asset.WHY IT MATTERSOver years, most business comes from people who know you or... Building a Repeatable Sales Process Turning effort into system.WHY IT MATTERSWithout one, results depend on individual effort and... Common Sales Mistakes What goes wrong repeatedly.TALKING INSTEAD OF ASKINGDescribing features while the buyer waits to... Communicating Value Rather Than Features What to say about the product.WHAT A FEATURE ISSomething the product has.WHAT A BENEFIT ISWhat it... Creating Genuine Urgency Why now rather than later.WHAT MANUFACTURED URGENCY ISDeadlines you invented.WHY IT FAILSBuyers... Deciding Whether to Discount When to reduce price.WHAT DISCOUNTING COSTSMargin, directly The perception that your price is... Demonstrating a Product Well Showing rather than telling.WHAT MAKES DEMONSTRATIONS FAILShowing everything Following a fixed... Finding Prospects Where opportunities come from.WHAT SOURCES EXISTReferrals from customers Your existing network... Following Up Persistently Where most deals are won and lost.WHY IT MATTERSMost sales require several contacts, and most... Forecasting Realistically Predicting what will close.WHY IT MATTERSCommitments are made on forecasts: hiring, spending,... Getting Paid Turning agreement into money.WHY IT BELONGS IN SELLINGA sale is not complete until payment... Getting Started With Selling First steps for someone who has not done it.WHAT TO DO FIRSTEstablish who has the problem you... Handling Common Objections Answers to what comes up.WHAT OBJECTIONS ACTUALLY ARERequests for information, or signals of an... Handling Multiple Decision-Makers Selling to a group.WHAT MAKES IT DIFFICULTEach has different concerns, and any one can block.WHAT... Handling Procurement and Purchasing Departments Buyers whose job is buying.WHAT THEIR ROLE ISSecuring terms, managing risk and enforcing... Handling Rejection in Sales Hearing no repeatedly.WHAT TO EXPECTFar more refusals than agreements.WHY THAT IS NORMALMost... Handling Renewals Keeping what you have.WHY IT MATTERSLosing a customer costs more than winning one.WHEN TO... Handling Requests for Proposals and Tenders Formal buying processes.WHAT THEY AREStructured processes where requirements are published and... Handling the Price Objection When they say it costs too much.WHAT IT USUALLY MEANSNot that they cannot afford it.WHAT IT... Handling the Second and Third Conversations After the first meeting.WHY THEY MATTERDeals are usually decided across several contacts, not the... Hiring People to Sell Building beyond yourself.WHAT TO ESTABLISH FIRSTThat you can sell it yourself, repeatably.WHYYou... Keeping Going When Sales Are Slow Sustaining through poor periods.WHAT HAPPENSPeriods where nothing closes, for reasons partly... Knowing When to Walk Away Declining business.WHEN TO DECLINEThe buyer cannot afford what it costs to serve them The... Knowing Who You Sell To Defining the buyer.WHY IT MATTERSSelling to everyone means selling to nobody, and it wastes the... Learning From Won and Lost Deals Improving the process.WHAT TO DO AFTER EVERY OUTCOMEEstablish why.WHAT TO ASK AFTER A LOSSWhat... Managing a Pipeline Tracking opportunities.WHAT A PIPELINE ISA list of live opportunities, with their stage and next... Negotiating Terms Reaching agreement.WHAT TO ESTABLISH FIRSTWhat they actually need, as opposed to what they asked... Preparing Sales Materials What you need to hand.WHAT IS ACTUALLY USEDA short description of what you do and for whom... Preparing to Negotiate Before the discussion.WHAT TO ESTABLISHWhat you want What you will accept What you will not What... Presenting Price The moment people fear.WHAT MAKES IT DIFFICULTThe seller's own discomfort, more than the buyer's... Qualifying Opportunities Deciding who is worth pursuing.WHY IT MATTERS MOSTTime spent on deals that will not close is the... Reading Buying Signals Knowing when someone is ready.WHAT SIGNALS INTERESTQuestions about implementation rather than... Recovering Customers Who Left Winning back.WHY IT IS WORTH DOINGThey know you, and the reason they left may no longer... Recovering a Deal That Has Stalled When it stops moving.WHAT STALLING LOOKS LIKENo response Repeated postponement Vague assurances... Running a Discovery Conversation Understanding before proposing.WHAT ITS PURPOSE ISUnderstanding their situation well enough to... Sales, Negotiation and Closing: Everything That Matters, Briefly The whole category in one page.YOUR REAL COMPETITOR IS INACTION, NOT ANOTHER SUPPLIERMost deals... Selling During Difficult Economic Conditions When budgets tighten.WHAT CHANGESLonger decisions More approval required Greater price... Selling Ethically Where the lines are.WHAT IS NOT ACCEPTABLEClaiming capabilities you lack Inventing references or... Selling Hosting and Technical Services The specifics of this business.WHAT BUYERS ACTUALLY WORRY ABOUTWhether the site stays up Whether... Selling Internationally From Nigeria Reaching customers abroad.WHAT IS POSSIBLEServing customers anywhere, for most digital... Selling Over Messaging Platforms Where many local buyers actually are.WHY IT MATTERS HEREBuyers frequently prefer messaging to... Selling Over the Telephone Conversations without seeing each other.WHY IT STILL MATTERSIt is faster than messaging, and it... Selling Renewals and Upgrades Without Damaging Trust Growing an account carefully.WHAT DAMAGES TRUSTUpgrades pushed when the current service is... Selling Something That Is Not Ready The honesty problem.WHAT THE SITUATION ISA buyer wants something you cannot yet deliver.WHAT THE... Selling Through Events and Networking Meeting buyers in person.WHAT EVENTS PROVIDEConcentrated access Conversations that build trust... Selling Without Pressure An approach that sustains.WHAT PRESSURE PRODUCESShort-term closes Cancellations Refund requests... Selling as a Founder When you are the business.WHAT ADVANTAGES YOU HAVEYou know the product entirely You can decide... Selling in the Nigerian Market Local conditions.WHAT TENDS TO MATTER MORE HERETrust, established before the transaction Personal... Selling to Businesses of Different Sizes Adjusting the approach.WHAT SMALL BUSINESSES NEEDSpeed Simplicity Clear price Someone to talk... Selling to Existing Customers Growth from where you are.WHY IT MATTERSExisting customers are far cheaper to sell to than new... Selling to Someone Who Already Has a Supplier Displacing an incumbent.WHAT YOU ARE ACTUALLY ASKINGThat they accept the risk and effort of... Setting Expectations During the Sale Setting up what happens next.WHY IT BELONGS IN SELLINGMost dissatisfaction comes from... Setting and Reviewing Prices What to charge.WHAT TO BASE PRICE ONThe value to the buyer, and what the market bears.WHAT NOT TO... Structuring Offers and Packages How to present what you sell.WHY STRUCTURE MATTERSIt shapes what buyers choose and what they... Understanding Buying Processes How decisions actually get made.WHAT VARIES BY BUYERHow many people are involved What approval is... Understanding Contracts in Sales What you are agreeing to.WHAT TO READ CAREFULLYScope and deliverables Payment terms and timing... Understanding Sales Metrics What to measure.WHAT MATTERS MOSTConversion between stages Time to close Average deal value Cost... Understanding Sales and Marketing Together How they connect.WHAT MARKETING DOESCreates awareness and interest at scale.WHAT SELLING... Understanding What Buyers Actually Want Beneath the stated requirement.WHAT THEY SAY THEY WANTFeatures, specifications, a price.WHAT THEY... Understanding Why Deals Are Lost Where opportunities actually go.WHAT THE COMMONEST OUTCOME ISNo decision, rather than a... Understanding the Competition Knowing what you are compared with.WHAT TO ESTABLISHWho else the buyer is considering What they... Understanding the Cost of a Bad Customer Why some revenue is negative.WHAT A BAD CUSTOMER COSTSSupport time far above average Management... Using a Customer Relationship System Recording what happens.WHAT IT IS FORRemembering, forecasting, and continuity.WHY CONTINUITY... What Selling Actually Is Correcting the common picture.WHAT PEOPLE IMAGINEPersuading someone to buy something they did not... Working With Resellers and Partners Selling through others.WHAT THEY PROVIDEAccess to customers who trust them Reach without... Working With a Champion The person inside who wants it.WHAT A CHAMPION ISSomeone within the buyer who wants this to... Writing Outbound Messages That Get Replies Approaching people who did not ask.WHY MOST FAILThey are about the sender.WHAT THE READER IS... Writing Proposals That Win The document that closes.WHAT ITS PURPOSE ISMaking it easy to say yes.WHAT IT MUST...
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