More members, space or sites.
WHAT CONSTRAINS GROWTH
Physical capacity Peak-hour crowding Staff Capital for equipment and fit-out
WHY PEAK CROWDING BINDS FIRST
Total membership can grow while peak capacity is already exceeded.
WHAT THAT PRODUCES
Departure of existing members while new ones join.
WHAT TO MEASURE
Occupancy by hour, not total membership.
WHAT TO DO ABOUT PEAK CROWDING
Encourage off-peak use through pricing Add classes at alternative times Extend hours Expand the space
WHAT TO IMPROVE BEFORE EXPANDING
Retention Revenue per member Off-peak utilisation
WHY
They produce more than additional space at no capital cost.
WHAT A SECOND SITE REQUIRES
Its own equipment and fit-out Its own staff and manager Its own membership base Its own permits
WHAT COMMONLY FAILS
Assuming members follow Underestimating the establishment period Neglecting the original site
WHAT TO ESTABLISH
Who runs each site, with authority.
WHAT TO DOCUMENT BEFORE EXPANDING
Operating procedures Cleaning standards Induction process Safety procedures
WHY
They are what allow consistency without you present.
WHAT TO MEASURE ACROSS SITES
Membership, retention, utilisation and incidents.
WHAT TO PROTECT
The atmosphere and service that produced the first site's members.
