Revenue beyond membership.
WHY IT MATTERS
It increases revenue per member without increasing capacity requirements.
WHAT CAN BE OFFERED
Personal training Specialist classes Assessments and programmes Nutrition guidance, within competence
Retail: drinks, clothing, equipment, supplements
WHAT PERSONAL TRAINING PROVIDES
High-value revenue and improved member results.
WHY RESULTS MATTER COMMERCIALLY
Members who progress stay.
WHAT TO ESTABLISH
How training is sold: by trainers, by staff, or through structured offers.
WHAT TO AVOID
Pressure selling.
WHY
It is felt, resented, and it drives departure.
WHAT TO PREFER
Offering a session to new members as part of induction.
WHY
It demonstrates value rather than describing it.
WHAT TO BE CAREFUL WITH
Supplements and anything with health claims.
WHY
Claims may be regulated, products may require registration, and advice may exceed competence.
WHAT TO ESTABLISH
That staff do not present supplements as medical or treatment.
WHAT TO VERIFY
That anything sold with a health claim is properly registered.
WHAT RETAIL TO STOCK
A small range people actually buy.
WHY SMALL
Unsold stock is cash sitting still.
WHAT TO MEASURE
Revenue per member Take-up of each service Which services members value
WHAT TO REVIEW
Whether each additional service earns its space and attention.
