Selling access to space.
WHAT CAN BE HIRED
Pitches and courts Halls and studios Pools Whole facilities for events
WHAT DETERMINES REVENUE
Utilisation: hours booked against hours available.
WHY IT DOMINATES
Fixed costs continue whether the space is used or not.
WHAT TO ESTABLISH
Peak and off-peak periods, from actual demand.
WHAT TO PRICE DIFFERENTLY
Off-peak hours.
WHY
Revenue from otherwise idle capacity is almost entirely margin.
WHAT TO ESTABLISH ABOUT BOOKINGS
How they are taken and recorded How they are confirmed What deposit applies What cancellation terms apply
WHY DEPOSITS
Unpaid cancellations leave capacity unsold.
WHAT TO AVOID
Double booking.
WHY
It is the most damaging administrative failure in this business.
WHAT TO ESTABLISH
A single booking record, not several.
WHAT TO AGREE WITH HIRERS
What is included Access times, including setup and clearing What they may and may not do Responsibility for damage Supervision arrangements Insurance
WHY SUPERVISION
Groups using facilities without supervision produce injuries and damage.
WHAT TO ESTABLISH
Whether your staff supervise, and whether it is charged.
WHAT TO RECORD
Condition before and after each hire.
WHAT TO DO ABOUT REGULAR HIRERS
Agree terms for the season.
WHY
It secures utilisation and simplifies administration.
WHAT TO MEASURE
Utilisation by period Cancellations Damage
