Instructors, trainers and floor staff.
WHAT ROLES TYPICALLY EXIST
Floor and gym instructors Personal trainers Class instructors Reception and membership Cleaning and maintenance Management
WHAT TO VERIFY
Qualifications, with the issuing body Insurance, for independent trainers References First aid certification
WHY QUALIFICATIONS MATTER
Instruction by unqualified people causes injury and it exposes the business.
WHAT TO ESTABLISH ABOUT PERSONAL TRAINERS
Whether they are employed or independent Who holds the client relationship What they pay for using the facility What insurance they carry
WHY THE RELATIONSHIP QUESTION
Trainers who own the client relationship take clients when they leave.
WHAT TO ESTABLISH
That clients are the facility's, contractually, where you employ trainers.
WHAT TO DEFINE
What staff may and may not advise on.
WHAT THEY SHOULD NOT DO
Give medical advice Diagnose injuries Recommend supplements as treatment Work outside their qualification
WHY
It is outside competence and it creates serious exposure.
WHAT TO TRAIN
Safe technique and coaching Emergency procedures Equipment operation Member interaction
WHY MEMBER INTERACTION
Staff who know members by name are the largest factor in retention.
WHAT TO ESTABLISH
That staff engage with members rather than remaining at a desk.
WHAT DRIVES STAFF RETENTION
Correct and timely pay Development Being treated well Clients or classes to work with
WHAT TO MEASURE
Class attendance by instructor Member feedback Retention by trainer
