Getting people to attend.
WHAT DRIVES ATTENDANCE
Who is appearing or what is happening Who else is going Timing and convenience Price Trust that it will actually happen
WHY THAT LAST POINT
Events that have failed before do not sell again.
WHAT TO ESTABLISH
What is genuinely compelling about this event.
WHAT TO COMMUNICATE CLEARLY
What it is When and where, precisely What it costs How to attend What to expect
WHY LOCATION PRECISION
Vague venue information loses attendees.
WHAT CHANNELS TYPICALLY WORK
Social platforms Messaging groups Existing attendee lists Partners and their audiences Radio and outdoor, for wide-reach events
WHY EXISTING LISTS MATTER MOST
Previous attendees are the most likely to come again.
WHAT TO BUILD
A record of attendees, with permission to contact them.
WHAT TO AVOID
Announcing before details are confirmed Promising appearances that are not contracted Changing the venue late
WHY THAT SECOND POINT
Announcing unconfirmed acts and then losing them destroys credibility.
WHAT TO CONFIRM BEFORE ANNOUNCING
Contracts with anyone whose name you use.
WHAT TO PLAN
A timeline of announcements building toward the date.
WHAT TO MEASURE
Where sales came from Conversion by channel
WHAT TO DO AFTERWARDS
Capture attendee details for the next event.
