Renting out what events need.
WHAT IS TYPICALLY HIRED
Sound and lighting Staging Marquees and tenting
Furniture: chairs, tables, linen
Generators Cooling and fans Crockery and catering equipment
WHAT DETERMINES PROFITABILITY
Utilisation Damage and loss Transport Cleaning and preparation between hires
WHY UTILISATION DOMINATES
Equipment earns only on hire days, and it costs money every day.
WHAT TO CALCULATE
Cost per hire day, including depreciation, storage, maintenance and replacement.
WHAT TO ESTABLISH
Minimum hire values.
WHY
Small hires consume the same transport and handling as large ones.
WHAT TO RECORD FOR EVERY HIRE
What went out, with quantities and identifying marks Condition on despatch Who received it When it is due back Condition on return
WHY CONDITION BOTH WAYS
Damage disputes are otherwise unresolvable.
WHAT TO PHOTOGRAPH
Equipment at despatch and return.
WHAT TO TAKE
A deposit, or a signed undertaking for value.
WHY
Equipment not returned is a total loss.
WHAT TO ESTABLISH IN TERMS
Responsibility for damage and loss Replacement values Late return charges What the hirer may not do with it
WHAT TO CHECK BEFORE DESPATCH
That everything works.
WHY
Faulty equipment delivered to an event is a public failure.
WHAT TO MAINTAIN
Equipment, between hires.
WHAT TO TRACK
Utilisation by item Damage and loss rates Items never hired
