The whole category in one page.
MOST REPRINTS ORIGINATE IN ARTWORK AND APPROVAL, NOT IN PRINTING
Check resolution at final size, bleed, fonts and dimensions on every file — and never produce anything without written approval of a proof.
DIRECT CUSTOMERS TO CHECK SPELLING, NAMES, DATES AND PHONE NUMBERS SPECIFICALLY
General instructions to check a proof are ignored, and those are exactly the errors that get through.
SETUP COST IS THE SAME WHETHER YOU PRINT TEN OR A THOUSAND
Establish a minimum job value, because below it the job loses money regardless of the unit price.
TELL CUSTOMERS BEFORE PRINTING THAT SCREEN COLOUR AND PRINT COLOUR CANNOT MATCH EXACTLY
Afterwards it sounds like an excuse. Offer a printed proof on the actual material where colour matters.
NEVER PRINT A FILE YOU KNOW IS INADEQUATE WITHOUT WARNING AND RECORDING IT
You will be blamed, and you will reprint at your own cost.
TRACK REPRINTS BY CAUSE AND AS A PROPORTION OF REVENUE, BECAUSE IT IS A SUBSTANTIAL LOSS NOBODY MEASURES
FALLS DURING SIGN INSTALLATION ARE THE MOST SERIOUS RISK IN THIS TRADE, AND NOBODY SHOULD BE WORKING AT HEIGHT ALONE
DECLINE COUNTERFEIT, OFFICIAL-DOCUMENT AND UNAUTHORISED-TRADEMARK WORK, BECAUSE LIABILITY ATTACHES TO THE PRODUCER
AND ARCHIVE ARTWORK AND MACHINE SETTINGS, SINCE REPEAT ORDERS MUST MATCH AND RECREATING THEM IS UNPAID WORK
