Where work comes from.
WHO BUYS
Businesses needing marketing materials Events and organisers Schools and institutions Political and campaign work Religious organisations Other agencies and designers Individuals
WHAT AGENCIES AND DESIGNERS PROVIDE
Repeat volume, with print-ready files.
WHY THEY ARE VALUABLE CUSTOMERS
They understand specifications and cause fewer reprints.
WHAT THEY REQUIRE
Reliability Consistent quality Meeting deadlines without fail Trade pricing
WHAT TO ESTABLISH
Whether you offer trade rates, and to whom.
WHAT INSTITUTIONAL CUSTOMERS REQUIRE
Registration and documentation Invoicing they can process Credit terms Consistent supply
WHAT DRIVES REPEAT BUSINESS
Delivering when promised Quality that does not vary Catching customers' errors before production
WHY CATCHING ERRORS BUILDS LOYALTY
A customer saved from printing a wrong phone number remembers it.
WHAT TO SHOW PROSPECTS
Samples of actual work Photographs of installed signage
WHY SAMPLES
Print quality cannot be described.
WHAT TO MAINTAIN
A portfolio of produced work.
WHAT TO ESTABLISH ONLINE
What you produce Where you are How to send artwork Turnaround expectations
WHAT TO MEASURE
Where enquiries come from Conversion Repeat rate
