The whole category in one page.
YOU SELL CHAIR TIME, AND AN EMPTY HOUR CANNOT BE RECOVERED
Measure utilisation by day and hour, and compare revenue per hour of chair time across services. A cheap quick service frequently out-earns an expensive slow one.
RETURN RATE IS THE NUMBER THAT DECIDES THE BUSINESS, AND ALMOST NOBODY MEASURES IT
Rebooking the client before they leave is the single most effective thing a salon can do about it.
RECORD COLOUR FORMULATIONS, TIMINGS AND PREFERENCES FOR EVERY CLIENT
It is how results are reproduced, and it means any stylist can serve them well — which is what makes the salon, rather than the individual, the asset.
ASK WHAT PREVIOUS CHEMICAL TREATMENTS THE CLIENT HAS HAD, AND RECORD THE ANSWER
Combining incompatible chemicals damages hair severely and sometimes causes it to break off. Do patch tests where the product requires them.
BLADES AND DISPOSABLES ARE SINGLE USE, AND WIPING IS NOT DISINFECTION
Disinfectants need their stated contact time, so hold enough tools that proper turnaround is possible — insufficient tools force shortcuts.
PROVIDE VENTILATION AND GLOVES, BECAUSE THE PERSON MOST HARMED BY SALON CHEMICALS IS THE STYLIST
TRACK PRODUCT CONSUMED AGAINST SERVICES PERFORMED, SINCE OPEN ACCESS TO BACK BAR STOCK IS WHERE MOST OF IT DISAPPEARS
RECOMMEND RETAIL AS ADVICE ABOUT WHAT YOU JUST DID, NOT AS SELLING — STAFF ARE COMFORTABLE WITH ADVICE
AND PLAN WHAT HAPPENS WHEN POWER FAILS MID-SERVICE, BECAUSE A CLIENT WITH CHEMICAL ON THEIR HAIR CANNOT WAIT
