More chairs, services or locations.
WHAT CONSTRAINS GROWTH
Skilled staff Chair capacity Client demand Your own time on the floor
WHY YOUR OWN TIME BINDS
Owners frequently are the busiest stylist.
WHAT THAT MEANS
Growth requires stepping off the floor, at least partly.
WHAT TO ESTABLISH FIRST
Whether the salon functions when you are absent.
HOW TO TEST
Be absent, repeatedly, and observe.
WHAT TO DOCUMENT
Service standards Hygiene procedures Opening and closing How clients are handled
WHY
Standards that exist only in your head cannot be delegated.
WHAT TO IMPROVE BEFORE EXPANDING
Utilisation Return rate Average spend Retail sales
WHY
They produce more than additional chairs at no capital cost.
WHAT ADDING SERVICES PROVIDES
Higher spend per visit.
WHAT TO ESTABLISH FOR EACH
Space, equipment, qualified staff and realistic demand.
WHAT A SECOND LOCATION REQUIRES
Its own staff, equipment and fit-out Its own manager Its own permits
WHAT COMMONLY FAILS
Assuming clients follow to a new location Underestimating the establishment period Losing quality control at the first site
WHAT TO PROTECT
The original salon.
WHAT TO MEASURE ACROSS SITES
Utilisation, return rate, revenue per chair, complaints.
