Bringing clients in.
WHAT ACTUALLY DRIVES CUSTOM
Word of mouth Visible results Location and visibility Being findable online
WHY VISIBLE RESULTS MATTER MOST
Beauty services are judged by outcome, and photographs show it.
WHAT TO PHOTOGRAPH
Finished work, with permission.
WHAT PERMISSION REQUIRES
Asking explicitly, and respecting refusal.
WHY EXPLICITLY
People are sensitive about their appearance being published.
WHAT TO SHOW
Real clients, real results, consistent quality.
WHAT TO AVOID
Images that are not your work Results you cannot reproduce
WHY
Clients arrive expecting exactly that.
WHAT SOCIAL CHANNELS PROVIDE
The main route by which salons are discovered.
WHAT TO POST
Work, consistently, with the service named.
WHAT TO ENSURE ONLINE
Accurate hours, location and contact Services and price indications A way to book
WHY PRICE INDICATIONS
Their absence deters new clients.
WHAT TO DO ABOUT REVIEWS
Encourage them from satisfied clients, and respond to all.
WHAT TO SAY TO NEGATIVE ONES
Acknowledgement and an invitation to contact you directly.
WHAT TO NEVER DO
Disclose anything about the client publicly.
WHAT REFERRAL ARRANGEMENTS PROVIDE
New clients at low cost.
WHAT TO OFFER
Something to both parties.
WHAT TO MEASURE
Where new clients came from Whether they returned
WHY THE SECOND
A new client who does not return is a cost, not a gain.
