What differs.
WHAT CHARACTERISES IT
Shorter services Higher volume More walk-ins Stronger habit and loyalty A social environment
WHAT THAT MEANS ECONOMICALLY
Revenue per client is lower and volume must be higher.
WHAT TO MEASURE
Clients per chair per day.
WHAT DRIVES IT
Service speed Waiting management Consistency
WHY CONSISTENCY MATTERS ACUTELY
Clients return frequently and expect the same cut each time.
WHAT TO RECORD
What each regular client has, in enough detail to repeat it.
WHAT WAITING MANAGEMENT REQUIRES
A visible order of service Acknowledging people as they arrive An honest estimate of the wait
WHY HONESTY
People will wait if told; they leave when misled.
WHAT HYGIENE REQUIRES PARTICULARLY
Fresh blades for every client Clippers cleaned and disinfected between clients Fresh towels and neck strips Proper handling of any cut
WHY BLADES SPECIFICALLY
Shaving breaks skin, and reused blades transmit infection.
WHAT TO ESTABLISH
That blades are single use, visibly.
WHY VISIBLY
Clients notice, and it builds trust.
WHAT ELSE DRIVES CUSTOM
The atmosphere.
WHAT THAT MEANS PRACTICALLY
Somewhere people are comfortable waiting.
WHAT TO PROVIDE
Seating, ventilation, something to watch or read.
WHAT TO ESTABLISH ABOUT ADDITIONAL SERVICES
Grooming, treatments and retail, which raise revenue per visit.
