Where people will come.
WHY IT MATTERS
Beauty services depend on convenience and visibility.
WHAT TO ASSESS
Who passes, and who lives and works nearby Whether they are your clients Visibility from the street Parking and access Safety, particularly for evening appointments What competes nearby
WHY COMPETITION NEARBY IS NOT ALWAYS BAD
Areas known for salons attract people looking for one.
WHAT TO ASSESS ABOUT THE PREMISES
Floor area and layout Water supply and pressure Drainage Power supply and capacity Ventilation Toilet facilities Storage
WHY WATER MATTERS MOST
Hair services cannot happen without it, and supply is frequently unreliable.
WHAT TO ESTABLISH
Storage capacity for a full day's use, at minimum.
WHY POWER MATTERS
Dryers, steamers, water heating and lighting all depend on it.
WHAT TO CALCULATE
The total load, before committing.
WHY VENTILATION MATTERS
Chemical treatments produce fumes that harm staff over time.
WHAT TO ESTABLISH ABOUT THE LEASE
Term and renewal What alterations are permitted Whether plumbing changes are allowed What use is permitted
WHY PLUMBING SPECIFICALLY
Wash basins require installation that some landlords prohibit.
WHAT TO CALCULATE
Rent as a proportion of achievable revenue.
HOW TO ESTIMATE ACHIEVABLE REVENUE
Chairs, multiplied by realistic daily clients, multiplied by average spend.
WHAT TO BE CONSERVATIVE ABOUT
All three.
