Getting people through the door.
WHAT ACTUALLY DRIVES CUSTOM
Word of mouth Visibility and passing trade Online reviews and listings Repeat customers
WHY REVIEWS MATTER SO MUCH
People choose where to eat and stay by reading them.
WHAT TO ESTABLISH
Presence on the platforms people actually use, with accurate information.
WHAT ACCURATE MEANS
Correct hours Correct location Current menu and prices Real photographs
WHY REAL PHOTOGRAPHS
Images that do not match reality produce disappointment and bad reviews.
WHAT TO ASK SATISFIED CUSTOMERS FOR
A review.
WHEN
At a moment they have expressed satisfaction.
WHAT TO DO ABOUT NEGATIVE REVIEWS
Respond promptly and without defensiveness.
WHAT TO SAY
Acknowledgement, what you have done, and a route to contact you.
WHAT SOCIAL CHANNELS PROVIDE
Visibility of what you serve and what the place is like.
WHAT TO POST
Actual food, actual premises, actual people.
WHAT TO AVOID
Stock images Posting only promotions
WHAT DRIVES REPEAT CUSTOM
Consistency Being recognised Something to return for
WHY RECOGNITION MATTERS
It is what small operations can offer that large ones cannot.
WHAT TO CONSIDER
A simple way to know returning customers.
WHAT TO MEASURE
Where customers heard about you Whether they return
WHAT TO INVEST IN FIRST
Consistency, because marketing a poor experience accelerates the damage.
