Reaching customers abroad.
WHAT IS POSSIBLE
Serving customers anywhere, for most digital services.
WHAT BUYERS ABROAD WORRY ABOUT
Reliability Communication and time zones Payment and invoicing Recourse if something goes wrong
WHAT TO ADDRESS EXPLICITLY
How you will communicate, and when you are available How they will pay you What entity they are contracting with
WHY THE LAST POINT
They need to know who they are dealing with.
WHAT TO ESTABLISH BEFORE PURSUING FOREIGN BUYERS
How money will actually reach an account you control.
WHY FIRST
A good contract you cannot be paid on is worthless.
WHAT OPTIONS TYPICALLY EXIST
A domiciliary account International payment providers serving Nigerian businesses A foreign entity, in some cases
WHAT TO PREPARE
Invoices in the format they expect Clear terms Evidence of your registration
WHAT TO ADJUST IN COMMUNICATION
Formality downward, clarity upward.
WHAT TO BE CAREFUL WITH
Assuming shared context Idioms Time zone confusion
WHAT TO STATE ALWAYS
Times with the zone, and dates with the month in words.
WHAT ADVANTAGES YOU MAY HAVE
Price Availability across time zones Attention
WHAT TO AVOID
Competing on price alone.
WHY
It attracts the worst customers and caps what you can build.
