First steps for someone who has not done it.
WHAT TO DO FIRST
Establish who has the problem you solve.
HOW
Look at whoever has already paid you, or would.
WHAT TO DO SECOND
Write down, in one sentence, what you do and for whom.
WHY
If you cannot, nobody else can repeat it.
WHAT TO DO THIRD
List twenty specific people or businesses who match.
WHY SPECIFIC
Vague markets produce no action.
WHAT TO DO FOURTH
Contact them, individually, with something specific about them.
WHAT TO EXPECT
Mostly silence, and some refusals.
WHAT TO DO FIFTH
Have conversations, and ask questions rather than pitching.
WHAT TO ASK
What they do now, what is difficult, what it costs.
WHAT TO DO WITH WHAT YOU LEARN
Adjust what you offer and how you describe it.
WHAT TO TRACK FROM THE START
Who you contacted What happened What to do next, with a date
WHAT TO DO WEEKLY
Review it, and act on anything with no next step.
WHAT TO PRACTISE
Asking for the order.
WHY
It is the thing beginners avoid, and it is decisive.
WHAT TO ACCEPT
That the first conversations will be uncomfortable.
WHAT IMPROVES THEM
Doing more of them.
WHAT TO DO TODAY
Contact one person.
