Knowledgebase

Selling Over Messaging Platforms Print

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Where many local buyers actually are.

WHY IT MATTERS HERE

Buyers frequently prefer messaging to email or calls.

WHAT TO ADJUST

Shorter messages Faster responses Less formality, without carelessness

WHAT NOT TO ADJUST

Clarity about price, scope and terms.

WHAT TO AVOID

Long blocks of text Several messages in rapid succession Voice notes, unless they use them Pressure through frequency

WHY FREQUENCY MATTERS

Messaging feels intrusive in a way email does not.

WHAT TO DO ABOUT PRICE DISCUSSIONS

State it plainly, once.

WHAT TO DO ABOUT DETAILED TERMS

Move them to a document.

WHY

Terms scattered through a conversation are disputed.

WHAT TO SEND AFTER AGREEMENT

A written summary, in a form that can be kept.

WHY

Messaging history is difficult to search and easily lost.

WHAT TO BE CAREFUL WITH

Using a personal account for business Losing conversations when a device changes

WHAT TO USE

A business account, backed up.

WHAT TO ESTABLISH

Response expectations, so you are not always available.

WHAT TO RECORD ELSEWHERE

Every agreement, in your own system.

WHY

The platform is not your record.

WHAT TO NEVER DO

Accept payment instructions through messaging without verifying.


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