Conversations without seeing each other.
WHY IT STILL MATTERS
It is faster than messaging, and it is how many buyers prefer to decide.
WHAT MAKES IT HARDER
No expressions to read Easier to end Distractions on both sides
WHAT TO DO BEFORE CALLING
Know why you are calling and what you want from it.
WHAT TO SAY IN THE FIRST SENTENCES
Who you are Why you are calling them specifically Whether now is a good time
WHY ASK ABOUT TIMING
It respects them, and a bad moment wastes the call.
WHAT TO DO IF IT IS NOT A GOOD TIME
Agree a specific time, and end.
WHAT TO AVOID
Reading a script Long explanations before a question Pressing on when they are clearly not interested
WHAT TO DO INSTEAD
Ask a question early, and listen.
WHAT TO LISTEN FOR
Hesitation What they emphasise What they avoid
WHAT TO DO ABOUT SILENCE
Allow it.
WHAT TO CONFIRM BEFORE ENDING
What was agreed, and the next step.
WHAT TO DO IMMEDIATELY AFTER
Send a short written summary.
WHY
It confirms the record and demonstrates reliability.
WHAT TO RECORD
What was said, while it is fresh.
WHAT TO PRACTISE
Speaking less.
