People buying from an unfamiliar shop are looking for reasons not to.
WHAT REASSURES THEM
A visible phone number and a real address HTTPS with no warnings Clear delivery times and costs before checkout A published returns policy Reviews from actual customers An about page with a real person in it Professional product photography
WHAT WORRIES THEM
No contact details beyond a form Stock photos Prices that seem too low Spelling and grammar errors throughout A checkout that looks different from the rest of the site No reviews at all
FOR A NEW SHOP
You have no reviews yet, so lean on the other signals. Put your phone number in the header. Show yourself. Offer bank transfer as well as cards, which many customers trust more for a first purchase.
AFTER THE FIRST ORDERS
Ask every customer for a review. Ten genuine reviews change how a shop is perceived more than anything else you can do.
Respond to critical reviews calmly and specifically. That reassures more than unanimous praise.
