The hardest part of running a shop.
WHERE FIRST SALES ACTUALLY COME FROM
People who already know you: friends, family, existing customers from another channel
Social media accounts you already have Local community groups where your product is relevant Existing offline customers, told the shop now exists
WHAT DOES NOT WORK AT THE START
Waiting for search traffic. Ranking takes months. Paid advertising before you know the shop converts. Sending paid traffic to an untested checkout wastes the budget.
THE SEQUENCE THAT WORKS
- Get ten orders from people you can reach directly.
- Watch what they struggle with and fix it.
- Ask them for reviews.
- Only then spend money on traffic.
WHY THIS ORDER
Traffic to a shop that does not convert is wasted money. Ten real orders tell you more about your checkout, your descriptions and your delivery than any amount of analysis.
PRACTICAL FIRST STEPS
Photograph your best products properly Tell every existing contact the shop is live Post the products where your customers already are
