How products get found in search.
WHAT MATTERS MOST
Product titles that use the words customers actually type, not internal names Unique descriptions, written by you rather than copied from a manufacturer Category pages with real descriptions, since these often rank better than individual products Fast pages, particularly on mobile Images with descriptive filenames and alt text
WHAT TO AVOID
Duplicate descriptions across similar products, which search engines ignore Thin product pages with a title, a price and nothing else Deleting discontinued products, which throws away accumulated ranking
STRUCTURED DATA
WooCommerce outputs product schema, which lets search results show price and availability. Check it is working with a structured data testing tool; some themes break it.
CATEGORY PAGES
These are frequently your best-ranking pages, because they match how people search. Write a genuine paragraph or two at the top of each.
REVIEWS
Product reviews add unique content and improve click-through from search results. Ask customers for them.
PRACTICAL POINT
An SEO plugin helps with the mechanics but writes nothing for you. The descriptions are the work.
