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Using Product Tags and Attributes Effectively Print

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Two systems that look similar and do different jobs.

CATEGORIES

What the product fundamentally is. A product belongs in one or two categories.

TAGS

Cross-cutting descriptors: colour, occasion, material, style. A product may have several. Tags create their own archive pages, which can attract search traffic.

Do not duplicate your categories as tags. It creates two navigation systems that disagree.

ATTRIBUTES

Structured properties used for variations and filtering: Size, Colour, Capacity.

Create them globally under Products > Attributes, not on individual products. Only global attributes power filtering across the catalogue.

FILTERING

Attribute-based filters let customers narrow a category by size or colour. This is what makes a large catalogue usable, and it only works if attributes were set up globally and applied consistently.

PRACTICAL ADVICE

Decide your attribute list before adding products. Retrofitting attributes across three hundred products is slow work. Use consistent term names. "Blue", "blue" and "Navy Blue" become three separate filter options.


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