Selling software here.
WHAT THE CONSTRAINT IS
Purchasing power relative to international pricing.
WHAT THAT MEANS
Prices set for other markets exclude most buyers here.
WHAT THE OPTIONS ARE
Local pricing, deliberately set A different package at a lower price Serving international customers instead Both, in parallel
WHAT LOCAL PRICING REQUIRES
Costs low enough to support it.
WHY THAT IS ACHIEVABLE
A locally operated business has a substantially lower cost base than international competitors.
WHAT TO AVOID
Converting international prices at the exchange rate Pricing so low that support becomes unaffordable
WHY THAT SECOND POINT
Cheap customers still need help, and support cost does not fall with price.
WHAT REDUCES SUPPORT COST
Product simplicity Documentation Self-service
WHAT PAYMENT METHODS TO SUPPORT
What customers actually use: cards through local providers, and transfer.
WHAT TRANSFER REQUIRES
Invoicing, reference matching and manual reconciliation.
WHAT TO BUILD FOR IT
Automatic matching where possible, and a clear process where not.
WHAT BILLING PERIOD SUITS
Whatever matches how customers budget.
WHAT TO CONSIDER
Annual billing, discounted, which improves cash and reduces collection effort.
WHAT TO TEST
Whether price is actually the objection, or whether it is trust.
