What goes wrong repeatedly.
BUILDING BEFORE VALIDATING
Months spent on something nobody pays for.
CHARGING TOO LITTLE
Revenue insufficient to support the customers won.
IGNORING RETENTION WHILE CHASING SIGNUPS
Filling a leaking bucket.
NO TENANT ISOLATION TESTING
One missing filter exposing one customer's data to another.
TREATING LAUNCH AS THE FINISH
Operating cost beginning exactly when attention moves on.
BUILDING EVERY REQUESTED FEATURE
Complexity that serves nobody and is supported forever.
PROMISING FEATURES TO CLOSE DEALS
Customers who bought something that does not exist.
NO BACKUPS TESTED
Discovering at the worst moment that restoration does not work.
HARD-CODED CONFIGURATION
Infrastructure that cannot be changed without a release.
NOT RECOVERING FAILED PAYMENTS
Revenue lost to expired cards nobody chased.
MAKING CANCELLATION DIFFICULT
Chargebacks, complaints and regulatory attention.
NO WAY TO EXPORT DATA
An objection at every sale, and resentment at every departure.
HIRING AHEAD OF REVENUE
Fixed costs against uncertain income.
DEPLOYING LARGE INFREQUENT RELEASES
Failures that are hard to locate and harder to reverse.
IGNORING SUPPORT VOLUME AS A SIGNAL
Answering faster instead of fixing the cause.
FOUNDER AS SINGLE POINT OF FAILURE
A business that stops when one person does.
WHAT ALL OF THESE SHARE
They are known, documented, and repeated anyway.
