Being listed where buyers look.
WHAT THEY PROVIDE
Visibility to people already looking Credibility by association Sometimes, billing handled
WHAT THEY COST
A share of revenue Rules you must follow Dependence on their decisions
WHAT KINDS EXIST
Integration directories of products you connect to Review and comparison sites Cloud provider marketplaces Industry-specific directories
WHAT INTEGRATION DIRECTORIES PROVIDE
A steady source of qualified visitors.
WHY QUALIFIED
They already use the product you integrate with.
WHAT TO DO
Build the integration, then get listed properly.
WHAT A GOOD LISTING CONTAINS
Clear description of what the integration does Screenshots Setup instructions Support contact
WHAT REVIEW SITES REQUIRE
Reviews, which require asking customers.
WHEN TO ASK
After a positive interaction.
WHAT TO NEVER DO
Write reviews yourself Incentivise positive reviews specifically
WHY
It is discovered, and the damage exceeds the benefit.
WHAT TO RESPOND TO
Every review, particularly negative ones.
HOW
Factually, without argument.
WHAT TO MEASURE
Customers from each listing, and what they cost.
