Customers bringing customers.
WHY IT WORKS
A recommendation from a user carries weight advertising cannot.
WHAT TO OFFER
Something valuable to both parties.
WHAT FORMS IT TAKES
Account credit A discount A payment Extended capability
WHAT TO CONSIDER
Whether credit or cash suits your customers.
WHY IT MATTERS
Business customers frequently cannot accept personal payments, and credit avoids the question.
WHAT TO MAKE EASY
Sharing, from within the product, at the moment of satisfaction.
WHEN THAT MOMENT IS
After a success: a completed task, a positive support outcome, a milestone.
WHAT TO TRACK
Referrals made, converted, and retained.
WHY RETENTION SPECIFICALLY
Referred customers should retain better; if they do not, the incentive is attracting the wrong people.
WHAT TO GUARD AGAINST
People referring themselves Referrals that never convert to paid use Incentives exceeding what a customer is worth
WHAT TO STATE CLEARLY
The terms, when the reward is paid, and what disqualifies it.
WHY
Disputes about referral rewards are common and damaging.
WHAT TO AVOID
Making the programme the main acquisition strategy.
WHY
It amplifies existing growth; it does not create it.
