Others selling your product.
WHAT WHITE-LABELLING MEANS
The product presented under the reseller's brand.
WHAT IT REQUIRES
Configurable branding: name, logo, colours
Custom domains Emails sent as them Documentation without your name
WHAT TO DECIDE
How much is configurable, and what remains yours.
WHAT RESELLERS PROVIDE
Access to markets and relationships you do not have.
WHAT THEY COST
Margin Distance from the end customer Support complexity
WHY DISTANCE MATTERS
You lose the direct feedback that improves the product.
WHAT TO ESTABLISH
Who supports the end customer Who holds the contract What happens when the reseller leaves
WHY THAT LAST POINT MATTERS MOST
Their customers may be yours or theirs, and it must be settled in advance.
WHAT PRICING MODEL TO USE
Wholesale rates, with the reseller setting their own price.
WHAT TO PROTECT
Your ability to serve customers directly, in markets not covered.
WHAT TO PROVIDE RESELLERS
Materials they can use Training A route to escalate
WHAT TO MONITOR
Whether they are actually selling Whether their customers are supported properly
WHAT TO AVOID
Exclusivity without commitment.
