Localising a SaaS Product Print

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Supporting other languages and regions.

WHAT TO SEPARATE FROM THE START

Text from code.

WHY FROM THE START

Extracting it later means touching every screen.

WHAT TO NEVER DO

Build sentences by joining fragments.

WHY

Word order differs between languages, producing nonsense.

WHAT TO USE

Complete messages with named placeholders.

WHAT ELSE VARIES

Plural forms Date and number formats Currency Name and address structure Text direction

WHAT LAYOUT MUST ACCOMMODATE

Text expanding substantially in translation.

WHAT BREAKS

Fixed-width buttons and single-line labels.

WHAT TO ESTABLISH BEFORE TRANSLATING

Whether a market justifies the ongoing cost.

WHY ONGOING

Every new feature requires translation forever.

WHAT TO TRANSLATE FIRST

The interface and the emails.

WHAT TO TRANSLATE LATER

Documentation, and marketing.

WHAT MACHINE TRANSLATION PROVIDES

A starting point requiring review.

WHY REVIEW

Errors are invisible to you and obvious to users.

WHAT TO CONSIDER LOCALLY

That English serves most business users here, and that regional formats and currency matter more than language.

WHAT TO PRIORITISE

Formats, currency and payment methods, before translation.


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