Telling users what happened.
WHAT TO NOTIFY ABOUT
Things requiring action Things affecting them directly Things they asked to hear about
WHAT NOT TO NOTIFY ABOUT
Everything that occurs.
WHY
Excessive notification is disabled entirely, including the important ones.
WHAT CONTROLS TO PROVIDE
Per category, not a single switch.
WHY
An all-or-nothing choice results in nothing.
WHAT CHANNELS TO SUPPORT
In-product Email Whatever messaging platform your customers use
WHAT MATTERS LOCALLY
That messaging platforms are checked far more reliably than email.
WHAT DIGESTS PROVIDE
Several events in one message.
WHEN TO PREFER THEM
For anything frequent but not urgent.
WHAT TO BATCH
Activity in a workspace Summaries of progress
WHAT NEVER TO BATCH
Security alerts Payment failures Anything time-critical
WHAT EVERY NOTIFICATION SHOULD CONTAIN
What happened Who did it A link to the exact place How to stop receiving it
WHY THAT LAST ITEM
Its absence produces complaints and spam reports.
WHAT TO RESPECT
Time zones, for anything scheduled.
WHAT TO MEASURE
Which notifications are opened, and which are disabled.
