Testing before building.
WHAT IT IS FOR
Establishing whether anyone wants what you intend to build.
WHAT IT SHOULD CONTAIN
What the product will do Who it is for A price, or an indication A way to express interest
WHY A PRICE
Interest without a price tells you nothing about willingness to pay.
WHAT TO ASK FOR
An email address, at minimum.
WHAT TO ASK FOR IF YOU CAN
A deposit, or a commitment.
WHY
It converts opinion into evidence.
WHAT TO BE HONEST ABOUT
That it does not exist yet.
WHY
Taking money for something you cannot deliver is fraud, however the page is worded.
WHAT TO SAY INSTEAD
That you are building it, and when you expect it.
WHAT TO MEASURE
Visitors Proportion signing up What they say when asked
WHAT TO DO WITH EVERY SIGNUP
Contact them individually and ask about their situation.
WHY
That conversation is the actual purpose; the list is secondary.
WHAT LOW INTEREST MEANS
Either the idea, the audience, or the explanation is wrong.
HOW TO TELL WHICH
Change one at a time.
WHAT TO AVOID
Concluding from a handful of visitors Treating signups as customers
