The whole category in one page.
THE MODEL RESTS ON RETENTION, NOT ON SALES
Each customer is unprofitable at first and only becomes profitable by staying. Excellent sales with poor retention is a leaking bucket, and launching is the beginning of the cost rather than the end.
VALIDATE WITH MONEY, NOT ENCOURAGEMENT
People are polite, and polite interest is not demand. Sell before building, and treat a prepayment as the only real evidence.
ONE MISSING TENANT FILTER EXPOSES ONE CUSTOMER'S DATA TO ANOTHER
Enforce scoping at the data layer, pass tenant context explicitly into background jobs, and automate the test that checks every endpoint as the wrong tenant. Never rely on developers remembering.
MOST NEW PRODUCTS CHARGE TOO LITTLE
Price against value, choose a metric that grows with customer success, and make bills predictable — unpredictable amounts cause cancellations whatever the total.
A LARGE SHARE OF CANCELLATIONS ARE EXPIRED CARDS, NOT DECISIONS
Recovering failed payments is usually the highest-return work available.
CUSTOMERS WHO DO NOT REACH VALUE EARLY DO NOT STAY
Find the moment value arrives, measure how many reach it and how long it takes, then remove everything in the way.
SUPPORT VOLUME IS A MEASURE OF PRODUCT QUALITY
Fix the product rather than answering faster — and answer support yourself, early, because it is the fastest route to knowing what is actually wrong.
ANNUAL BILLING CONVERTS A CASH FLOW PROBLEM INTO A CASH POSITION
Growth consumes cash, and a growing business can still run out of it.
