Local realities.
WHAT THE ADVANTAGES ARE
Cost base substantially below competitors abroad Software sells across borders without shipping Strong technical talent Growing local market with real unmet needs
WHAT THE CONSTRAINTS ARE
Receiving international payments Foreign-currency costs against local revenue Power and connectivity for the team Perception among some international buyers
WHAT PAYMENT REQUIRES ESTABLISHING
How subscription revenue reaches an account you control Which providers serve businesses registered here Whether a foreign entity is necessary
WHY THAT MUST BE SETTLED FIRST
Building a product you cannot be paid for is a serious waste.
WHAT FOREIGN-CURRENCY COSTS MEAN
Infrastructure and tooling priced abroad, rising with the exchange rate.
WHAT REDUCES THAT EXPOSURE
Pricing in the same currency as your costs, where the market allows Keeping infrastructure lean Annual commitments where they lock in rates
WHAT POWER AND CONNECTIVITY REQUIRE
Backup for anyone who must be reachable Expectations set with customers about support hours
WHAT SERVING THE LOCAL MARKET REQUIRES
Payment methods people actually use Pricing suited to local purchasing power Support through channels they use Tolerance of intermittent connectivity
WHAT LOCAL ADVANTAGE EXISTS
Understanding problems here that foreign products ignore.
WHAT TO BUILD
Something for a market you can reach and understand.
