Paying for growth.
WHAT THE OPTIONS ARE
Revenue, reinvested Other income while building Loans Investment Grants and competitions
WHAT REVENUE FUNDING PROVIDES
Control, and a business that must work from the start.
WHAT IT COSTS
Slower growth.
WHAT INVESTMENT PROVIDES
Capital to grow faster.
WHAT IT COSTS
Ownership, obligations, and an expectation of a particular outcome.
WHAT THAT EXPECTATION IS
Growth fast enough to justify the risk, which forecloses a modest profitable business.
WHY THAT MATTERS
A business that would comfortably support its founders may be considered a failure by investors.
WHAT TO DECIDE FIRST
Which outcome you actually want.
WHAT INVESTORS ASSESS
Growth rate Retention Market size The team
WHY RETENTION SPECIFICALLY
It is the clearest evidence the product is needed.
WHAT TO PREPARE
Clean financial records Clear metrics Defensible assumptions
WHAT TO BE CAREFUL WITH
Terms you do not understand Investors whose expectations differ from yours Raising before you know what works
WHAT TO ESTABLISH LOCALLY
How investment is structured across jurisdictions What entity investors require
WHAT TO TAKE
Professional advice before signing anything.
