Running it alone.
WHAT YOU WILL DO
Build Support Sell Market Invoice Operate infrastructure Everything else
WHAT THAT MEANS
Choosing constantly what not to do.
WHAT TO AUTOMATE EARLY
Billing Deployment Backups Monitoring and alerts Onboarding, progressively
WHY THOSE
They recur, and each manual repetition costs the same again.
WHAT TO KEEP MANUAL DELIBERATELY
Customer conversations.
WHY
They are the source of everything you learn.
WHAT TO AVOID
Building for scale you do not have Rewriting what works Features that multiply support
WHAT SUPPORT LOAD DETERMINES
Whether you can grow at all.
WHAT REDUCES IT
Product quality Documentation Saying no to complexity
WHAT TO PROTECT
Time for development, deliberately scheduled.
WHY
Support and sales expand to fill everything otherwise.
WHAT RISKS ARE PERSONAL
Burnout Isolation Single point of failure, which is you
WHAT TO PREPARE
Documentation sufficient for someone else to operate it.
WHY
Illness and emergencies happen, and customers still expect service.
WHAT TO ACCEPT
Slower growth, in exchange for control.
