Keeping the business efficient.
WHAT THE MAIN COSTS ARE
People Infrastructure Software and tooling Payment processing Support Marketing
WHAT GROWS WITH CUSTOMERS
Infrastructure, support and processing.
WHAT THAT DETERMINES
Gross margin, which is what makes the model work.
WHAT TO CALCULATE
Cost to serve one customer.
WHY
If it is close to what they pay, growth makes things worse.
WHAT TO EXAMINE
Which customers cost disproportionately Which features consume the most resources What is running that nobody uses
WHAT COMMONLY WASTES MONEY
Oversized infrastructure Environments left running Storage never cleaned Tools with unused seats Logging retained far longer than needed
WHY UNUSED SEATS SPECIFICALLY
They accumulate silently and are easily reclaimed.
WHAT TO REVIEW QUARTERLY
Every recurring cost, against its value.
WHAT TO NEGOTIATE
Annual commitments, for discounts Pricing as you grow
WHAT NOT TO CUT
Backups Security Monitoring
WHY
Their absence costs far more than they save.
WHAT TO AUTOMATE
Cost reporting, so changes are visible.
WHAT TO ALERT ON
Cost rising faster than customers.
