The page that sells.
WHAT IT MUST DO
Explain the product quickly Establish credibility Answer objections Provide a clear next step
WHAT THE STRUCTURE USUALLY IS
A clear statement of what it does The problem it addresses How it works, briefly Proof Pricing Answers to common questions A call to action
WHY PRICING MUST BE VISIBLE
Hiding it loses visitors who will not enquire, and signals that the price depends on who is asking.
WHEN HIDING IT IS DEFENSIBLE
Genuinely bespoke enterprise arrangements.
WHAT THE COMMON QUESTIONS ARE
What happens to my data Can I export it What if I cancel Do you integrate with what I use Is there a trial
WHAT TO ANSWER PLAINLY
All of them.
WHAT SCREENSHOTS SHOULD SHOW
The real product, with realistic data.
WHY REALISTIC
Obviously fabricated examples undermine trust.
WHAT TO OPTIMISE
Page weight and loading speed.
WHY THAT MATTERS HERE
Visitors on mobile data abandon heavy pages before they render.
WHAT TO TEST
The page on a modest phone, on a slow connection.
WHAT TO MEASURE
Visitors reaching signup, and completing it.
