Connecting to other systems.
WHY THEY MATTER
Products that fit into existing tools are adopted; products that stand alone are abandoned.
WHAT TO BUILD FIRST
Integration with whatever your customers already use most.
HOW TO KNOW
Ask them.
WHAT AN IMPORT CAPABILITY PROVIDES
A route in from whatever they use now.
WHY IT MATTERS MOST
The largest barrier to adoption is existing data elsewhere.
WHAT TO SUPPORT
Spreadsheet import, always.
WHY
It is the universal format, whatever the source system.
WHAT AN EXPORT CAPABILITY PROVIDES
Confidence that they are not trapped.
WHY THAT INCREASES SALES
Buyers are wary of lock-in, and visible export reduces the objection.
WHAT TO OFFER FOR CONNECTIVITY
Webhooks, notifying other systems of events An API Prebuilt connections to common tools
WHAT WEBHOOKS REQUIRE
Retries Signatures, so receivers can verify Visibility of failures
WHAT TO AVOID
Integrations built for one customer Dependence on interfaces that change without notice Maintaining more integrations than you can support
WHY THAT LAST POINT
Each one breaks eventually, and every break is a support incident.
WHAT TO MEASURE
Which integrations are actually used.
WHAT TO RETIRE
Those that are not.
